Implementation of Factor Analysis in Education Industry

Abstract

This research aims to examine the factors that affect the choice of a student opting for a new course. This research uses exploratory factor analysis in determining the factors that play a significant role in the study. The data was collected using a questionnaire and the reliability of the questionnaire was checked through reliability statistics. The results indicated that there are five factors that affect the choice of a student while choosing a new course, namely, course structure and diversity, affordability and credibility, Brand Value, Competition and the trend and interests. The total variance of these factors is 69.694 percent, with only a 30.306 percent loss of information, we may reduce the complexity of the data set by using these components, which accounts for 69.697 percent of the variability in the original 15 variables.