Modern communication models used and effective in the process of communicating with the public.. The United Arab Emirates as a model

Abstract

 The United Arab Emirates is a leading global model in the field of modern communication and its tools that are used in the process of communicating with the public to closely identify the needs of the public and know the problems they face in order to solve them.1. The media receive and interpret selectively - because of the different perception that each person thinks - which is due to the different organization that each person has of beliefs, values, and attitudes. And because perception is selective, remembering and responding are selective. Therefore, the effect of the means of The media is not the same People are divided into social groups and communicative behavior is similar within each category. There are 5 goals of people's use of media Media (environment control - cognitive orientation - dissatisfaction - emotional orientation - entertainment The psychological model: - depends on the theory of individual differences - the effective message is the one that is able to transform the psychological structure of the individual in a way that makes the declared response consistent with the subject of the message.- The model is: the persuasive message change or activate the latent psychological processes check the apparent behavior associated with psychological processes