Online shopping and the estimation of their effecting parameters using Consumer Attitudes: banking sector

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Dr. Sarita Satpathy, Dr. K V Ramana Rao, Dr Gomatam Mohana Charyulu, Thalapaneni Penchala Naidu, K Saikumar, V. Rajesh


There is no doubt in our minds that today's individuals are very busy and stressed out at work, and they do not have much time to shop in stores for long periods of time. Shopping for one's own needs is frequently out of the question for working-class individuals and students who are enrolled in higher education programmers. Online shopping has therefore been established in the market for those customers who like to purchase online. The purpose of this study is to investigate the numerous factors that impact a customer's choice to purchase online. This study examines the internet buying patterns of clients of different ages. For online buying, it's important to consider factors like a customer's ethnicity or marital status and the kind of job they have as well as their annual income. Customers' reasons for not making online purchases may also be discovered via this study. There were 100 participants in this research, with the majority of them falling into one of three age categories: adolescents, adults, or the elderly.

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