A STUDY ON CHALLENGES TO THE RETAIL READYMADE GARMENT BUSINESS BY THE ONLINE PURCHASING

Abstract

In today’s advanced technology retail ready-made garments have to face many challenges. There are several reasons the retailers are not ready to accept new technology or are unaware of new technology models. The retail ready-made garment business is always thinking of big profit because they have expenses of wages, electricity, rent, etc. In the case of online, the sellers have not that many expenses as compared to the retail ready-made garment business, hence most of the products of ready-made garments are available cheaply online. The ready-made garment business is playing a very important role in the fashion world as well as in countries’ economies. The research paper is made effort to highlight, how to convert the challenges into opportunities in the retail ready-made garment business. Retail services and consumption has still limited. With the support of advanced technology, the government has removed geographical boundaries for business, allowed subsidies, no restriction on buying from anywhere at any time, etc. While conducting research primary and secondary data were collected. The primary data was collected through the questionnaire. The sample size is 200 and a simple random sampling method was brought into use. The collected data were analyzed by statistical tools. Online shopping is popular among the young generation because it feels more comfortable, time-saving, expenses and convenient. The main essential discovered factors are time-saving, the best price. The customer compares prices online within a limited period. Due to the increased penetration of the internet, online shopping became very easy and simple. In online shopping, the consumer has opportunities to get products desirable, branded at a lower cost in the shortest time.