Traditional New Year Pictures of Tantou: Re-Invention of Tradition in the Process of Commercialization

Abstract

This paper expounds the current situation and classification of traditional New Year Pictures of Tantou, and focuses on analyzing the decorative style and creation techniques of traditional New Year Pictures of Tantou. In the background of commercialization, starting from the composition, lines, characters, colors and other important elements in the New Year Pictures, carry out in-depth analysis, and explore the methods and new ways of traditional re-creation. The purpose of this research is to protect, inherit and carry forward traditional culture, so that traditional New Year Pictures can be accepted and learned by more people. At the same time, traditional New Year Pictures of Tantou can provide valuable resources for the innovative practice research of traditional patterns.