EMERGENCY MANAGEMENT AND ITS IMPLICATIONS FOR HOSPITALITY INDUSTRY DURING THE CORONAVIRUS DISEASE 2019 (COVID-19) OUTBREAK

Abstract

The objectives of this paper are to investigate how the hospitality industry dealt with the COVID-19 outbreak and make a significant contribution to learning and awareness about emergency management in the hospitality business. By using secondary data, this study aims at analyzing leadership’s commitment to updating, developing, and implementing emergency management strategies. This research indicates that the hospitality and tourism business as an international industry must adapt to, recover from, and minimize a wide range of difficulties, including infectious diseases. Marketing methods are essential as an emergency management plan component to assist enterprises such as hotels, tourist sites, and vacation planners.  Several emergencies are commonly represented on hotel chains, such as the COVID-19 pandemic, which has startled the hotel business recently. Academics develop emergency management frameworks based on a variety of metrics. Hotel retention is aided by recovery and learning, which undervalues negative impacts and reduces losses. Finally, the evaluation process plays a role in combating repeated emergencies and resuming normalcy, and novel ideas are addressed to assure a COVID-19-free stay at their establishments.