IMPACT OF DIGITAL PLATFORM ON E-LEADERSHIP

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Dr Ranita Basu

Abstract

Purpose: The purpose of this study was to achieve a more in-depth understanding of how digitalization influences employee engagement Furthermore, this study aims to identify which strategies are implemented by managers in order to effectively engage employees. The purpose of this research was to do a systematic literature review and explore the practical implication of digital workplace technologies. Virtual teams are becoming a norm in current knowledge-based society and offer a wide range of organizational benefits.


Methodology: This paper aims to investigate the effects of leaders' motivating employee and increasing productivity. Digital technology has changed organizations in an irreversible way. Like the movable type printing accelerated the evolution of our history, digitalization is shaping organizations, work environment and processes, creating new challenges leaders have to face. It clarifies key definitions and ideas, highlighting the main theories and findings drawn by scholars. Main findings show leaders are key actors in the development of a digital culture: they need to create relationships with multiple and scattered stakeholders, and focus on enabling collaborative processes in complex settings, while attending to pressing ethical concerns. With this research, the results are also restrained by the functionality of the utilized software tool, tools for virtual teams are recommended to include features that can support the effective use of team leaders' motivational language. Originality/value ‐ The gained insights beneficially help tool developers for virtual teams build/enhance their tools based on the need of team leaders. This paper also usefully offers important implications regarding how to motivate virtual team members' creative thinking. Data Collection: Primary data were collected from Kolkata, the respondents are from varied age groups, mostly involved in various occupations. Nearly 100 respondents have been taken under consideration across varied demographic profiles from the area. The sampling technique used for this study was purposive sampling technique. The research method used is an associative quantitative approach through survey methods and Structural Equation Modelling. Data were collected through questionnaires distributed to the employees.


Results: The results of this study show, first, that e-training, e-leadership, and work-life balance have positive effect on work motivation. Second, e-training, e-leadership, work-life balance, and work motivation have positive effect on employees’ performance. The findings indicate that companies must pay attention to the factors of e-training, e-leadership, and work-life balance to keep employees motivated and to maintain optimal employee performance, especially during the COVID-19 pandemic through working online.

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