Effect of Green Marketing on Consumer Purchasing Patterns and Decision Making

Abstract

The reason for this review is to research the effect of Green Marketing on Consumer Purchasing Patterns
and Decision Making. The research is focused especially on the Karnataka State in India. The
exploration was involved a quantitative methodology with study as the examination instrument. The
overview remembered essential socio-segment questions followed by inquiries for buyers' ecological
convictions and their natural practices. The outcomes were then examined utilizing expressive, relapse
investigation and connections from SPSS. The critical discoveries show that force of green bundling
and green marking, significance of green items and premium green evaluating decidedly affect
purchaser practices prompting green buys. Relationship between spot of home and a portion of the
ecological conviction factors were found. Connections were found between eco-marking, green
marking and green estimating and the natural practices of purchasers.