Aesthetic Aspects of the Visual Elements of the TV Scene and Their Role in Conveying Concepts

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Alireza Mahdavi , Seyed Mehdi Sharifi , Sayed Ali Rahmanzadeh , Davood Nemati Anaraki


Introduction: Scene design is one of the most important factors that contribute to the main purpose of the "narrative". Scene appliances, gadgets, scene places, clothes design and are among the factors that play a role in the design of the scene. Of course, the main tool for designing the scene of graphics elements. The scene designer should recognize these elements correctly and use. The purpose of this study was to identify the aesthetic characteristics of art design art in TV programs and its role in transmission.

Methods: In this study, qualitative content analysis was used. Qualitative content analysis seeks to maintain the benefits of quantitative content analysis on qualitative texts interpretations. Therefore, with the design of the questions, then by performing library studies, the definition of the analysis unit, reducing data, the use of the categorization system, the reform of the data categorization system, providing a report of qualitative data and ultimately, by providing interpretations to Analytical presentation of the texts was discussed. MAXQDA software was used for this purpose.

Results and Conclusion: Based on the initial and selected codes, 41 primary coding was classified. Then, 22 sub-categories, 7 major categories, a major concept and a network of concepts also was formed. Considering the “main concept” and the “network of concepts”, the impact and role of sub-categories, the main categories and components (aesthetic scene criteria on TV) were positioned and the "artistic scene design" characterized. The very important concept of suitable between decor and concept transmission is one of the necessities that program producers should pay attention to. Depending on the subject of the program, the concept of "decor and content fit" is one of the necessities that producers should pay attention to. Stage decor is directly related to the topics covered in a TV program. In fact, it is the non-verbal language decor of a TV program that should be taken into account by programmers.

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