Use Of Social Media In Post Covid-19 And Labor Shortage In Construction Sector In KSA

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Dr. Summer Aslam , Dr. Makhdoom Muhammad Roshan Siddiqui , Dr.Tanveer Huma Ansari , Dr.Khurum Shiraz


Global economy has been crunched by Covid-19. Its bitter fact rotates with recovery and non-recovery with ordinal numbers in various sectors. Despite of recovery in certain sectors, the shortage of labor is still prevailing. Similarly, the construction sector is one of these sector. The construction sector in Kingdom of Saudi Arabia, is in panic need of labor shortage. Many projects cannot meet the deadlines, just because of shortage of skilled labors.  Employers are struggling to attract the prospective employees. As the intention to apply for a job (ITA)really matters to obtain the skilled employees. Therefore, this research was conducted that how is the social media approach effective? The final year graduate’s students were taken as a sample. The convenience sampling was used for this study. The limitations and future recommendations were stated in conclusion.

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