Main Article Content
The article discusses the role of phonetic stylistic devices such as alliteration, rhyme, and syllable repetition in the formation of Pragmatonyms. Pragmatonyms representing nouns form a large group in the system of proper nouns. While communicating with consumers, the term brand name begins to be used to refer to all the features associated with the product at once and their sonority and memorability is an important factor to attract the consumer and distinguish the product from other similar goods. The main function of brand names is to attract the consumer and distinguish the product from other similar goods, their sonority and memorability is an important factor. The use of such names serves several stylistic tasks: through imitation words achieve sonority, melodiousness, taking into account that sweets are more intended for children, attracted the attention of small customers through onomatopoeia, they influence to the emotions of buyers and thereby encouraged them to buy the product.