The Relationship Between Social Media Platforms And Health Screening Awareness Among Gen Y And Z In Malaysia

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Jamilah Ahmad , Hayati Kadir Shahar , Nur Shima Sarudin

Abstract

This research aims to investigate how social media platforms can boost health screening awareness among Gen Y and Z in Malaysia. A total of 400 Gen Y and Z were selected from five zones in Malaysia. The study used convenience sampling and voluntary response sampling. Data collection was carried out using online convenience sampling and voluntary response sampling. The results indicate that social media platforms and features effectively publicised health screening awareness among Gen Y and Z in Malaysia. More precisely. There is a significant relationship between social media platforms and understanding of health screening among Gen Y and Z in Malaysia.

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