Impact Of Body Image on Purchase Pattern of Cosmetic Products

Abstract

The research is an attempt to investigate the impact of body image on the purchasing pattern of cosmetic products. body image the procedure of perception and feeling about attractiveness and characteristics of body. They are numerous factors such as brand, price, quality, advertisement and packaging which influences the purchasing pattern of customer. The study indicates that body image is one of the major factor effecting buying behaviour of consumer for cosmetic products. for the purpose of examination primary data has been used with suitable statistical tools. Findings reveals significant effect of body image on consumer purchasing of cosmetic product.