Design Principles And Strategies Of Cultural And Creative Products In Universities

Abstract

This article will combine the characteristics of the campus of Jiujiang University to develop and design cultural and creative products on campus and try to find the design and development concept of cultural and creative products, so as to more thoroughly understand the relationship between the overall form and details of the constructive concept of university and the cultural and creative products on campus. This article will use qualitative analysis, interview, observation and literature synthesis to analyze the real cases of "the design and development of cultural and creative products and the construction concept of Jiujiang University". In this article, the design form of campus cultural and creative products mainly proposes four strategies, that is, for the design of cultural and creative products in colleges and universities: (1) Customize the campus cultural logo (logo) and visualize the cultural logo. (2) Put the emotion into the logo design to increase the subsidiary value of cultural and creative products in colleges and universities. (3) To restore the post responsibilities of cultural and creative products in colleges and universities by means of series design. (4) Integrate characteristic elements in the design, thereby highlighting the regional characteristics of local colleges and universities.

The results show that the above design strategies for campus cultural and creative products summarize the creative principles and creative thinking of campus cultural and creative products: that is, the principles of "combining commemorative meaning with practical value" and the principle of combining innovation with market demand", the principle of "combining beauty and portability" and the principle of "combining culture and brand uniqueness". Through the above research, it is beneficial to provide theoretical arguments for the design process of cultural and creative products in colleges and universities.