The Vietnam Market's Digital Marketing Environment And Determining Elements For Sales Success

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Nguyen Thi Ngoc Linh


It is clear that, along with the growth of the industry and technology, digital marketing has brought numerous advantages and is now seen as a strength by many organizations, accounting for a "not small" budget. advantageous for companies. The existence of the field of digital marketing does not result in the disappearance of traditional marketing; rather, it complements it, helps it get around obstacles, and exploits the market's ongoing developments. The amount of purchasing done online has grown three times more quickly than it did previously, and by 2026, e-commerce in Vietnam is expected to reach $56 billion. Businesses in Vietnam are also in a difficult condition. must adapt to target this type of clients who are changing their behavior with increasingly potent online marketing technology. The Department of E-commerce and Digital Economy recently revealed Vietnam's e-commerce in 2021. In 2020, consumers increased their frequency of online ordering by up to 57% compared to the same period in 2019. When the epidemic strikes in 2021, people will spend more time at home and social media will dominate most daily activities. This is what has compelled companies to move to internet sales. With so many chances presented by the internet sales industry, firms can extend their markets, cut costs associated with offline marketing, and enhance distribution networks.

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