Women Entrepreneurs’ Sustainable Performance

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Kamna Anum , Sazali Abdul Wahab , Abu Bakar Abdul Hamid , Nadeem Kureshi


Despite the significant contributions of women entrepreneurs in various socio-economic advancements of a country, only a few studies explain how women entrepreneurs manage to sustain their business performance for a longer run. Under the premise of Triple Bottom Line (TBL), this study intends to provide a detailed insight into the multidimensional perspectives of women entrepreneurs’ sustainable performance.

This conceptual paper contributes to the existing women entrepreneurship literature by highlighting the under-researched issues associated with women-owned micro, small and medium enterprises’ long term survival, particularly in the context of Pakistan. In addition, the study serves as a basis for future research in the field of sustainable entrepreneurship by providing a direction to business researchers in order to identify the factors associated with women entrepreneurs’ sustainable performance.

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