Impact of Demographics on Preferences for Purchasing Cars

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Dr. Gagandeep Kaur Nagra, Mohammad Junaid Khan,

Abstract

This study lays out the future opportunities in front of the Indian automobile industry, with a focus on different variants such as petrol cars, diesel cars, electric cars and hybrid cars. It attempts to understand what Indian customers want and the choices that would be pursued by the Indian automobile players. The opportunities include the rise of petrol and diesel price, the world is adopting electric cars, increasing pollution, electricity being cheaper than petrol and diesel, government regulations and market pull that will influence the Indian automobile industry. Well in this study we have tried to analyse the impact of gender on choice wrt. To the variant and also develop a model on the variable which influence the future purchase of a vehicle. Well in this research we deal with the future of the Indian automobile industry: petrol vs diesel vs electric vs hybrid cars we will be covering this survey in Nagpur city where we are going to deal with petrol car owners, diesel car owners, electric car owners, people who want to buy cars, about the future of Indian automobile industry: petrol vs diesel vs electric vs hybrid cars.

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