THE IMPACT OF SUPPLY CHAIN ON THE ORGANIZATIONAL PERFORMANCE OF TEA PRODUCERS AND DISTRIBUTORS

Abstract

This study aimed to investigate the effect of the supply chain on the organizational performance of tea production and distribution companies. The research method was descriptive-correlational. The statistical population of the present study included employees manufacturing companies operating in the tea industry in Karaj included. The random sampling methods with the Morgan table were used to select 278 people from Ghazal Pakhsh Pishro Company (representative of Behesht Qandil Company). Data were analyzed using AMOS-23 software in social sciences in two descriptive and inferential levels. According to the expressed variable or independent variables, at the descriptive level, the indices of mean, standard deviation (standard), frequency and percent frequency, and at the inferential level, correlation, hierarchical mediation regression were used to obtain the relationship between the two variables and to identify the behavior of interdependent data. Based on the results, the supply chain significantly affects the organizational performance of tea production and distribution companies.