Customer Preferences Towards Selection Of Islamic Banking: A Quantitative Approach

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Muhammad Nazir , Atiq Ur Rahman , Usama Zeerak , Zafar Anwar , Shehroz Khan


Islamic Banking Industry is growing and expanding with the passage of time in Pakistan. This study conducted in District Nowshera of Khyber Pakhtunkhwa province of Pakistan. The study aimed to explore the factors that affect the selection of Islamic banking. The main variables of the study were religious inclination, service quality and financing products. Primary data were collected from 364 respondents through an adopted questionnaire. The study's main findings explored that religious inclination and service quality are primary factors influencing towards selection of Islamic banking. Moreover, financing products also lead customers to adopt Islamic banking. Suggestions and recommendations are made for policy makers, banking industry and government.

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