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The current study is carried out to analyse the awareness and perception of individual investors in the Ratnagiri district towards the selected investment avenues. The investors have many options of investment avenues available and the investment in these options is subject to the risks involved in them. Some new avenues of investments have arisen which are known as contemporary investment avenues. In the present study, different individual investors from different locations of the Ratnagiri district having different occupations as well as different demographic variables have been chosen to get clear idea about the overall investment scenario of the Ratnagiri district.