Increasing Business Sustainability Through Green Intellectual Capital And Competitive Advantage In Sme’s

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Lenny Christina Nawangsari , Ahmad Hidayat Sutawidjaya, Felina C Young

Abstract

Environmental SMEs are a business sector that can be developed to advance the economy. SMEs can be a place to create productive employment opportunities. Business competition demands that every business actor not only has as much working capital as possible but is also able to manage human resources. With regard to business sustainability, it is necessary to pay attention to Green Intellectual Capital which is an important component of a business model that focuses on knowledge and human resources to determine knowledge environmentally friendly. This study aims to analyze the influence of  Green Intellectual Capital  (consisting of Green Human Capital, Green Structural Capital & Green Relational Capital) and  Competitive advantage on Business Sustainability  SMEs in Indonesia & Philippine. This research was done with Quantitative Method using Structural Equation Modelling (SEM) analysis with software Partial Least Square  (PLS). The population in this study was a sample of 100 people and the sampling technique is random sampling. This research proved that Green Structural Capital & Green Relational Capital have effect to Business Sustainability through Competitive advantage

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