Using The Green Supply Chain To Achieve A Competitive Advantage - An Applied Study In The General Company For Electrical And Electronic Industries - Generator Assembly Plant

Abstract

The aim of the research is to identify the nature and activities of the green supply chain and its role in providing environmentally friendly green products of high quality. The research has reached a number of conclusions, the most important of which is that the use of green supply chain technology makes economic units able to achieve competitive advantage because it achieves the most important factors affecting in The success of the product differentiation strategy represented by technology leadership, logistical differentiation, customer service and product differentiation, as well as the green supply chain and through the green purchasing activity helps to equip the plant with environmentally friendly raw materials, as we note through Table No. (1) that electric motors that are environmentally friendly were used instead of motors Mechanical that causes pollution as a result of the combustion process inside the engine.