Role Of Career Conversation In Developing Career Competencies: An Empirical Insights From Marketing Graduate At Tertiary Level

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Dr. Najmonnisa Khan


Career conversation increases the chances of carer competencies among students. This study investigated the impact of career conversation on marketing students’ career cmpetencies. Career competences was measured under the dimensions of career reflection, career networking, career job related performance, career planning & shapping. Causal comparative design under the quantitative approach was used. Survey technique was used and questionnaire were distributed to collect data. 372 marketting graduates of public and private universities of karachi, Pakistan were investigated on career conversation and career competencies scale. Positive significant result was found between the variables and it has been determined through the analysis that the more the career conversation activities being carried out by the teachers, the higher will be the development of career related competencies among tertiary level students graduating in marketing. Teachers training related session on career conversation was highly recommended.

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