The Thing You Need to Know about Acceptance of Green Technology: A Case Study of Melaka Green City Initiatives

Abstract

Nowadays, our world is moving towards a developed nation where the environment is critical to life on earth. However, there were several problems destroying life and the earth's ecosystem. It affects not only the climate but also everyone who lives on the planet. Furthermore, deforestation, global warming, greenhouse gas, and various other factors were major contributors. Corresponding to these issues, Melaka took an opportunity towards implementing green technology. The application of green technology will bring more positive impacts and benefits to the environment. This is because green technology products help produce energy in a greener way that will be able to make our planet safer for future generations. This research was about factors that affect acceptance of Green Technology. The factors were knowledge, perceived usefulness, attitude toward environment, and government policy and regulation. Meanwhile, the mediating variable was the intention to use towards acceptance of green technology. The results and data from the questionnaire survey were analysed by using SPSS and also SmartPLS. As for the results, the highest contributor towards acceptance of Green Technology acceptance was government policy and regulation. This research revealed that most Melaka citizens were concerned about Green Technology and all the government's programs that had been implemented. Therefore, this research has achieved the objective.