E-WOM: Effect on Edutech Purchase Decision

Abstract

Educational technology (edutech) is deemed to play a big role in the improvement of educational equity and quality in Indonesia. Technology in education is a necessity in the current industrial revolution era. The development of the Internet provides many benefits for various sectors including the world of education. This research was conducted to find out how effective the use of E-WOM in influencing edutech purchase decisions in Indonesia. To this end, an explanatory survey was carried out involving a sample 250 students in West Java, Indonesia, selected using the proportional sampling technique. The result of this study shows that eWOM had a significant effect on purchase decisions.