Understanding The Relationship Between Narcissist’s Behavior And Social Networking Obsession Among Millennials And Baby Boomers
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Present investigation analyse the relationships between social networking addictions with narcissist’s organizational behavior. This paper explores the moderating effect of gender and generation Y and Z on social networking addictions with narcissist’s organizational behavior relationship. The sample of this study was generation Y and Z, employed in private schools of Quetta city. Convenience sampling is used to select sample size, in this research; the size of a sample was 364. A self-administrated questionnaire was used to distribute among generation Y and Z employed in Private schools of Quetta, SPSS, PROCESS macro 4.0 and SmartPLS were used to analyze data. Findings indicate that social networking addiction has a positive relationship with narcissist organizational Behavior and the generation moderates the relationship between social networking addiction and narcissist organizational behavior relationship such that the relatioinshp is stronger for generation Z ( Baby Boomer)as compared to generation Y (Millennials) . Results also show that there is no moderating effect of gender on social networking addiction and narcissist organizational behavior relationship. We concluded that Social networking addiction has a significant impact on narcissistic behavior of generation Z and such behaviors are more frequently in generation Z as compared to generation Y. The theoretical and practical contributions of this study were discussed.