Understanding The Relationship Between Narcissist’s Behavior And Social Networking Obsession Among Millennials And Baby Boomers

Abstract

Present investigation analyse the relationships between social networking addictions with narcissist’s organizational behavior. This paper explores the moderating effect of gender and generation Y and Z on social networking addictions with narcissist’s organizational behavior relationship. The sample of this study was generation Y and Z, employed in private schools of Quetta city. Convenience sampling is used to select sample size, in this research; the size of a sample was 364. A self-administrated questionnaire was used to distribute among generation Y and Z employed in Private schools of Quetta, SPSS, PROCESS macro 4.0 and SmartPLS were used to analyze data. Findings indicate that social networking addiction has a positive relationship with narcissist organizational Behavior and the generation moderates the relationship between social networking addiction and narcissist organizational behavior relationship such that the relatioinshp is stronger for generation Z ( Baby Boomer)as compared to generation Y (Millennials) . Results also show that there is no moderating effect of gender on social networking addiction and narcissist organizational behavior relationship. We concluded that Social networking addiction has a significant impact on narcissistic behavior of generation Z and such behaviors are more frequently in generation Z as compared to generation Y. The theoretical and practical contributions of this study were discussed.