Impact Of Covid-19 On Trust, Security And Privacy Of Khyber Pakhtunkhwa Mobile Banking App Users
Main Article Content
In this study researcher analyzed Covid-19 impact of trust, security, and privacy on mobile banking app user in Pakistan in 2021. The researcher collected data from Khyber Pakhtunkhwa (KP) and newly merged districts of KP Pakistan and employed stratified sampling technique. Primary data was collected through Quantitative method using questionnaire survey technique and then it was analyzed through SPSS latest software and different statistical tests will be run. They found Covid-19 impact of trust & security on mobile banking app user in KP and newly merged districts of KP is influenced by successful Banking transactions or not by looking in account the customers’ awareness, education, communication, and advertisements of mobile banking service. Our analysis concludes that the degree of Mobile banking app user in KP and newly merged districts of KP, Trust and customer, security & privacy has a strong relationship in banking sector. Mobile banking app user in KP and newly merged districts of KP and customer Trust has positive relationship with customer security & privacy. Our questionnaire items show that customer who are highly motivated and strongly agreed to Trust give high security & privacy level. The research items shows that majority of the customer were in strongly agreement that’s customer used Trust, account for such tools, pay bills purchase item’s and maintain their transaction. Hence, Mobile banking app user in KP and newly merged districts of KPs must security & privacy to attain the banking sector, boost customer’s Trust to perform their transaction better and enhance security & privacy with their satisfaction.