The Role Of Cognitive Consistency On Baghdad University’s Students

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Ithmar Shaker Al-Shatry , Eman Abdul-Jabbar Asaad


Cognitive consistency refers to those who like their thoughts, beliefs, knowledge, opinions, attitudes, and intentions to be consistent, meaning they don't contradict one another. The individual prefers to interact with a predictable and meaningful environment., even if the meaning does not correspond to reality. And the significance of revealing how individual behavior effects things like the tendency to be consistent in one's sense of the social world. As a result, the individual seeks to find consistency between his knowledge and the direction that is appropriate for his knowledge construction. In order to make up for the shortfall and decrease the contradictions resulting from the preceding, the individual works hard to have coherent and interrelated beliefs. The study problem is summarized by the following question: Is there any consistency in the way university students think? The current research identifies the students of the University of Baghdad of both sexes and for the second and fourth grades, the morning study in eight colleges: (College of Communication, College of Education ibn Rushd, Engineering, Pharmacy, Political Science, College of Arts, College of Mixed Sciences, Education, Ibn Haitham). In order to achieve the objectives of the current research, the researcher accomplished the following:

1- Adopting a measure of cognitive consistency according to the cildini scale, a component consisting in its final form of 18 items distributed over three areas. The researcher extracted the psychometric properties of the scale (honesty, stability).

2-the researcher put 5 alternatives with a five-step gradation and they were in a row (it applies to it completely, applies to it often, applies to it, applies to it sometimes, does not apply to it at all)

3- The researcher applied an 18-item cognitive consistency questionnaire of (Cialdini & Trost and Newson Scale, 1995) as a measure of Determine the importance of changes in cognitive consistency sample of 400 male and female students from the University of Baghdad who were selected by the stratified random method distributed over eight colleges, 200 males and 200 females.

4- After collecting the data and processing it statistically using the statistical program (SPSS), the researcher reached the following results

  • The university students have higher cognitive consistency than the hypothetical average

  • There is a correlational relationship between the cognitive consistency .&its fields there is a strong correlation between the cognitive consistency and the first area of ​​cognitive consistency (the personal need for structure), and there is a strong correlation between the cognitive consistency and the second area of ​​cognitive consistency (internal consistency) and that there is a strong correlational relationship Between the cognitive consistency and the third area of ​​cognitive consistency (self-awareness), which is a positive relationship.

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