A Study Of Clan And Market Cultures In Vietnamese Educational Institutions

Abstract

The study aims to examine the organizational culture in Vietnam in terms of clan culture or market culture. Through the analysis of a sample of 319 employees working in Vietnamese educational institutions, this study investigated whether the corporate culture in the Vietnamese educational sector focuses on clan culture or market culture. Results indicated a more substantial effect on clan culture than market culture in the Vietnamese context. Recommendations, implications, and limitations for further research were also displayed.