A Study Of Clan And Market Cultures In Vietnamese Educational Institutions

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Quan Hoang Nguyen Tran


The study aims to examine the organizational culture in Vietnam in terms of clan culture or market culture. Through the analysis of a sample of 319 employees working in Vietnamese educational institutions, this study investigated whether the corporate culture in the Vietnamese educational sector focuses on clan culture or market culture. Results indicated a more substantial effect on clan culture than market culture in the Vietnamese context. Recommendations, implications, and limitations for further research were also displayed.

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