Role Of Language In E-Learning: Comparative Study Of Two Languages Using Quality Approach

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Learning through the use of digital media has grown at a rapid pace in the recent years, therefore, use of media has been adopted in many learning programs. The success, however, of these e-learning programs shows varied results. This is because most of these systems have been developed keeping in view the latest technologies rather than educational principles and learners’ perspective. Education is a service; however, very little research addresses issue of quality of service in educational environment. Therefore, it is important to design a system for e-learning which encompasses the aspects of overall quality perception leading to user satisfaction. In our paper, we have used E-Learning Quality model (Uppal, Ali, & Gulliver, 2017), which has been developed to assess perception of holistic service quality. Language has been used as a moderator since in any educational environment learning content is the key, and the language in which this content is delivered is vital. We believe that availability of educational material in local language has significant impact on overall satisfaction of the learner since it reduces the cognitive load of learner. Through Structured Equation Modeling, Exploratory Factor Analysis (EFA) is conducted to investigate the reliability and validity of the measurement model.

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