Main Article Content
The main objective of the study is to determine and quantify the influence of the factors that cause interest on the intention to return to Ky Co, Quy Nhon city of domestic tourists. The author has proposed the essential research hypotheses for the problem based on the theoretical background and studied the past and present works. In addition, qualitative and quantitative research methods were used in the study. Group discussion, Cronbach's Alpha reliability test, exploratory component analysis and multivariate regression are among them. According to the research results, which include, 6 variables affect the intention to return to Ky Co, Quy Nhon city of domestic tourists. These are (1) Reasonable price, (2) Friendly image of the destination, (3) Natural and natural environment, (4) Tourism and transport infrastructure, (5) Food and People, and (6) Entertainment Services. The thesis has also proposed some management implications to further improve the ability to attract domestic tourists back to Ky Co in the near future. The objective of the study was (1) to find out what influences political tourists' motivation to return to Ky Co, Quy Nhon city; (2) evaluate the impact of confounding variables on the intention to return to Ky Co of household tourists; and (3) propose a democratic division of accountability for shareholders in the tourism giant and local management companies to enhance the ability to attract tourists back to Ky Co.