Main Article Content
Investment is closely associated with the risk and opportunities. Without risk, there is no profit. However, one should develop analytical abilities, study various factors influencing market conditions and then invest accordingly. This is because there are a number of global, national, local, socio-economic conditions, reforms, government decisions influencing markets from time to time. The present article aims to evaluate the key factors influencing the buying behaviour and the decision-making process of investors in Hyderabad city. The author had conducted the primary study by collecting the responses from the investors in the financial market by using the questionnaire with the deployment of open and close ended questions in the survey. For this purpose, the author had used the non-probabilistic convenient sampling technique in this regard. Total, 100 samples were collected from the different investors belonging to the banks, financial institutions and broking agencies. To study the background of the investors the author had used the frequency distribution method, for the factors that are influencing the buying behaviour of investors for the decision making process of investors in the Hyderabad city they had used the descriptive statistic of mean value and to find out the difference of opinion among the investors regarding the factors influencing buying behaviour and decision making process of investors in Hyderabad the author had used the non-parametric test called Kruskal Wallis Test and it had been found that there is a significant difference of opinion among the investors for the factors influencing buying behaviour of investors in the Hyderabad.