Effectiveness Of Perceived Usefulness On Online Shopping Intention Towards Household Products

Abstract

The study has been performed here to identify the impact of perceived usefulness over the online purchase intention of the consumers. The study has been done among the consumers in Thiruvannamalai who are selected through simple random sampling. The sample size of the study is 100 and the data is collected from them through questionnaire. The data collected from the respondents has been put into analysis through regression. Findings of the study showed that the factors of Perceived Usefulness considerably have an influence on the overall purchase intention.