A Study On The Adoption Of Digital Payment Mechanism By Small Retail Stores In Visakahapatanam City

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Mr. Ashok Botta


Adoption of digital payment methods (such as internet banking, mobile wallet money, and credit/debit cards) in small retail outlets has expanded in the developing world, and is a cornerstone for financial inclusion initiatives in developing nations, according to this research. Digital payment acceptance has spread from internet retail transactions to street vendor transactions. Small-scale shopkeepers are literate enough to use digital payment systems, and retailers can deploy infrastructure to transact digitally (such as bank accounts and smart phones). Fees on digital platforms are also reasonable. This study evaluated the issues that small retail establishments encounter using a quantitative methodology. The purpose of this study is to identify the elements that influence overall acceptance of digital payment. The factors addressed are perceived utility, perceived ease of use, risk, subjective norms, self-efficacy, facilitating condition, behavioural intents, and behavioural control. The information was received from 250 retail store owners in Visakhapatnam. The samples were collected using a convenient sampling procedure. To interpret data, percentage analysis, ANOVA analysis, correlation analysis, and chi square test analysis were used. According to the findings, the length of time that a product has been in use and the number of years that a company has been in operation have a significant effect in determining whether or not to use a digital payment method. The perception of behavioural control and behavioural intent are highly correlated. Thus, while convenience and consumer demand are the key drivers of digital payment adoption in retail outlets, businesses in Visakhapatnam have little anxiety about being defrauded or the security of digital platform transactions.

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