Applying Service Marketing To Improve The Quality Of Training At Hanoi University Of Natural Resources And Environment

Abstract

Service marketing in business has been widely applied in education, significant higher education. This is inevitably in the university chemical market and competition in global education. Research has gone into understanding applying marketing services at Hanoi University of Natural Resources and Environment. Research results show that the school has used all service marketing tools in higher education services such as products, prices, locations/distribution, promotional promotion, child people, technical facilities, and the supply process to enhance enrollment and improve the brand of the school in the context of admission, autonomy and comprehensive improvement of home quality and branding school. At the same time, research shows the advantages and limitations of higher education marketing activities.