The Effect Of Cultural Dimensions On Entrepreneurial Intentions With The Moderating Role Of COVID-19: A Comparison Study

Abstract

The main purpose of this research is to draw an interest towards the influence of cultural factors on undergraduate entrepreneurial intentions, with the moderating role of the "COVID-19 pandemic", in a comparative context involving two countries which are Jordan and Germany. A quantitative data collection approach was employed, and a five-point Likert scale survey was administered to students at three Jordanian’s universities and three German’s universities, yielding a valid sample of 454 surveys. The hypotheses were tested using the SPSS V23 software. The results of this testing indicate that cultural factors have a significant impact on entrepreneurial intentions. The moderating role of COVID-19 also prevailed to have a significant effect on the relationship between the independent variables and entrepreneurial intentions. The testing showed that there is no significant difference between entrepreneurial intentions between Jordanian and German students. As a result, this research should be used to map a road for policy makers to facilitate entrepreneurial engagement activities and for educational institutions to develop entrepreneurial education.