A Study On Impact Of Employee Retention In Information Technology Sector With Reference To Employer Branding

Abstract

Everybody is seeking for good jobs. Employment is first concern for the society now a-days. Working in a reputed institution has become a status symbol as well. As we are choosing any product by checking their credibility through the brand image they are having, in the same way people are seeking for jobs in the organizations having good brand image in the market. Employer brand is the image which helps the organization in attracting good talent in the market. To understand the importance of it, this study focused on employer branding on the employee retention among 230 respondents from selected IT Companies (TCS, Wipro, IBM and Accenture) in Bangalore. This study used a convenience sampling method to collect primary data through Google Forms. It is found that there is relationship between Employer Branding and Employee Retention selected IT Companies and also evident that retention strategies of selected IT companies are significantly influence on the employer branding.