The Development Of Packaging And Branding Design Of Clay Pottery In Talad Mai Community, Amphoe Wiset Chaichan Ang Thong Province

Abstract

This research aimed to 1) develop environment-friendly packaging and branding design that was consistent with the components and the identity of the local products in the clay pottery group in Talad Mai community, Amphoe Wiset Chaichan, Ang Thong Province, and 2) study the satisfaction of the customers with the packaging and branding design in the clay pottery group in Talad Mai community, Amphoe Wiset Chaichan, Ang Thong Province. The research design was mixed method consisting of qualitative and quantitative research methods. The research instruments were interview and questionnaire. The informants of the interview were 20 members of the clay pottery group in Talad Mai community, Amphoe Wiset Chaichan, Ang Thong Province. The data from the interview were used for packaging and branding design. Customer satisfaction with the packaging and branding design was collected by using the questionnaire. The reliability of the questionnaire was 0.95. The samples of the questionnaire were 404 customers who visited the clay pottery group in Talad Mai community, Amphoe Wiset Chaichan, Ang Thong Province who were selected by using a convenience sampling method. The statistical analyses consisted of percentage, frequency, mean, and standard deviation.

The results of the study showed that the members of the clay pottery group in Talad Mai community had positive opinions about the development of packaging and branding design that presents local history on the package representing the local uniqueness and identity. The package was designed using environment-friendly and reusable materials. The results of the questionnaire revealed that most of the samples were female (n = 267, 66%), aging 20-30 years old (n=180, 44%), having bachelor degree (n = 185, 46%), having own business (n=204, 50%), and gaining income around 20,001–30,000 baht (n=165, 41%). The results of customer satisfaction with the packaging and branding design were at the highest level (x̄ = 4.32).