Impact Of Vartan Bhanji (VB) On Promotion Practices In Pakistan: Exploring The Lived Experiences

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Dr. Noreen Saher , Prof. Dr. Amna Mehmood , Ms. Ameema Malik , Ms. Nimra Nimra


This paper aims to explore the role of Vartan Bhanji on the promotion process of employees in the context of Pakistan. Based on qualitative study, our analysis shows that Vartan Bhanji being the ingrained value of Pakistani society influences the behaviour, priorities and decision process of employees in the contemporary organizations. This study reduces the knowledge-gap for Pakistan by presenting an emic perspective, a country underrepresented in the international HRM discourse; and illustrates the role of traditional social networks in modern organizations.

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