Cultural Tourism Management Model In The Case Of Ai Khai Wat Chedi. Chalong Subdistrict, Sichon District, Nakhon Si Thammarat Province

Abstract

Cultural tourism is an exchange of cultures, traditions and beliefs, aims to study the situation of cultural tourism management, development of cultural tourism management model and assess cultural tourism management model by research and development (R&D). The research area was Wat Chedi, located at Village No. 7, Chalong Subdistrict, Sichon District, Nakhon Si Thammarat Province. The research was conducted into 3 phases: Phase 1; studied the situation of cultural tourism management of Ai Khai Wat Chedi, Phase 2; drafted and developed cultural tourism management model and Phase 3; assessed innovation with OKR (Objective and Key Results) technique.

               The results showed that 1) temples and people in the community cooperated in tourism management 2) cultural tourism management in 3 eras: the first era; abandoned temple era (in the past) people believed in Ai Khai, traditions and way of life, the second era; revival era, people brought beliefs, traditions and ways of life to revitalize temples and the last era; development era, people applied beliefs, faith and sacredness to develop temple infrastructure and restore traditional culture, 3) innovation assessment found that there was a process of managing with belief, faith and sacredness including culture and traditions of each era.