Determining 2012 Flood Havoc On Tourism: A Case Study Of The Floods In The Nadi River In Fiji

Abstract

Fiji is a small island developing state (SIDS) in the South Pacific Ocean. In its pursuit of sustainable tourism development, this island nation with a tourism-based economy of small size faces numerous challenges such as over-dependence on overseas capital, profit leakage, strict tourism policies and natural disasters, especially the increase in the intensity and frequency of floods. Notably, Nadi town was struck by devastating floods twice (in 2009 and 2012) in the last two decades. Recurrent floods in the Nadi river have posed a serious threat to tourism, and there is a scarcity of literature and data on the assessment of the effects of these floods on tourism. On the basis of the relevant documentary evidence and statistical data, the research discerns how the floods that occurred in the Nadi river in March 2012 affected the tourism sector in the region.  There is a lacuna in current literature on a comparative study, that is filled by this pilot study. The data related to international visitors is analysed specifically considering the flood to ascertain correlativity and trace the post-flood recovery patterns. The paper also explores the preventive measures adopted by the tourism sector to reduce similar untoward events and ensure sustainable tourism. In the ending, the paper puts forwards some constructive suggestions to deal with the issue.