An Empirical Study On Tourist Attitude And Cognitive Perception In Mahabalipuram, Tamil Nadu

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SASIREKHA.K , Dr. P.Sankar


Studies on how tourists react to ethical incidents, expressing their attitudes and emotions on cognitive perceptions at their favorite tourist destinations are meager. Based on an online survey (n = 250) commenced in cognitive appraisal theory in which the study attempts to examines people's reactions to a hypothetical reputation of morals at tourism destinations. Results obtained through structural equation model suggested that the more favorable the experience, the greater acknowledgment of attitude, emotions and on cognitive perception is expressed as a responsibility at the hosting destination, chances are more likely that an individual will develop pleasant emotions toward the destination. Consecutively, the traveler then decides to ponder over the memories emotionally and spread positive word of mouth about it. The study also highlights the importance of a positive destination image and emphasized on the fact that the pleasurable benefits are always considered a multidimensional factor, that is fundamental in playing the role of a forerunner to tourist destinations. Satisfaction and loyalty are definite indicators of tourist attitude that will be a key in selecting destination for tourism. In this perspective, the findings reveal that such attitude could be affective, cognitive in nature and that has exposed many different factors creating optimum levels of satisfaction; in a sense, they are directly linked to the tourist attitude, emotions and cognitive perceptions. On the other hand the environment of the destination on attitude among tourist can be the values perceived by them for selecting the place. Similarly, it is also being termed as a consequence of emotional enjoyment and the perception of destination’s caliber to cater quality of services in that place. Overall, attitude can be the result of the consequences among various amenities at the tourist destinations, together with cognitive perceptions by the tourist. In this regard, the benefits perceived at the destination will be the principal components to determine tourist attitude. From this perspective, this study suggests that attitude; emotions and cognitive perception are determined by the functions concerned with pleasure, and expounding benefits perceived by the tourist. Likewise, it is suggested that the practical, enjoyable and figurative benefits perceived by the tourist will be a consequence of the attitude and emotions developed towards cognitive perception and evaluation of the tourist destinations. 

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