ROLE OF LIQUIDITY IN FINANCIAL CRISIS IN INDIAN BUSINESS PERSPECTIVE AT CHENNAI CITY

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Dr. M.NASRIN SULTHANA, Mrs. MAMATHA GNANAKUMAR

Abstract

This paper is presenting the current scenario of business liquidity and financial crisis in Indian Business Perspective at Chennai City duringtheCOVID-19.Theauthorshaveinsightonfewaspectsrelatedtobusiness,financialcrisis of the world economy on before, during and after. Such as economic recessions can be rebuild withtheexistenceofLiquiditycrisis,Shadowbanks,CapitalandLiquidity,Informationandbank liquidity , Measuring liquidity of crisis in market , Market strain at the time of COVID -19 crisis poses threat to financial stability and the role of social quarantine.. The main objective of this study is to identify the problem faced by the Industries due to the financial crisisfacedbythemduringtheperiodofCOVID–19.The research design used in this study will be empirical analysis and descriptive analysis in nature. Questionnaire will be drafted to collect the primary data which will help the research to collect the required information from the public. Purposivesamplingtechniquewithasampleof120respondentswillbeusedinthisstudy.The findings and suggestions will be applicable for the COVID – 19 scenariosonly.

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