A CRITICAL ANALYSIS OF INDIVIDUAL PERCEPTION AND CONSUMER BEHAVIOUR ON MUTUAL FUNDS

Abstract

Insurance sector is a booming sector and the penetration in India is quiet low. So, all the private players are trying to increase the market share in the public. This study also involves creating awareness about the life insurance schemes and also the various policies involving various premium rates. Since the penetration of private companies and policies is low among the consumer, it is necessary to create awareness about life insurance policies and to know the satisfaction level among consumer. Hence the present studies entitled awareness about it among the consumer and to know their preference for life insurance schemes and how the consumers are influences to buy life insurance schemes and to find out the suggestions from the consumers that can help in plugging out these deficiencies.