A Study On Evolution Of Corporate Social Responsibility In India

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KAUSHAL YADAV , Dr. RAJEEV K. SHUKLA , Dr. DEEPAK SHRIVASTAVA

Abstract

Corporate Social Responsibility is become one of notable issue across the world, specifically among politician and multinational companies. Roots of social responsibility in society were very ancient. (Bowen, 1953) in his “book Social Responsibility of business” originated the concept of Corporate Social responsibility. This paper explore about Evolution of CSR in India from ancient to modern phases, India is only country where CSR become mandatory for companies under the company act 2013 section 135. Moreover, study focus on identify challenges and implementation of CSR, along with dichotomy of western CSR and India perspective of CSR. Research methodology of this paper is exploratory in nature; data was collected through secondary sources, books, journals, newspaper and websites etc. analysis done on the basis of extensive review of literature. Study talked about how CSR has evolved over the period from philanthropic to strategic tool for companies and how business in India faces challenges for implementing CSR. However, western CSR view and Indian CSR philosophies similar in principally, but implementation and approach is different.

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