Intercultural Values in the Process of Developing Media Competence of the Personality by Means of Humanities

Abstract

In the context of global social challenges and transformations of the modern society, a key feature is the informatization of all spheres of life; consequently, the media competence of the personality is considered a necessary core skill for the modern society. Taking into account the fact that new technologies and media are increasingly used in public life, people have to develop more than just their ICT skills, they need broad digital awareness of the wider context in which technologies and media operate in order to embrace these skills and be able to participate in this digital world. Therefore, one of the conditions for informatization of the society is the digitalization of education, the process of which, as a rule, affects all areas of educational activities, sets new goals and objectives, and changes the requirements for media competence of the personality. As a result, the paradigm of education is changing, which is focused on student-centred learning, independent and individual work of students, taking into account the current level of informatization and global telecommunications, leading to a new understanding of the readiness of graduates of educational institutions for life and professional activity in the modern information society. Therefore, currently, the attention is focused on the problem of the formation and development of media competence, in particular, on the media competence of the student’s personality as a key figure in media education. The purpose of the research lies in determining the effectiveness of intercultural values in the process of developing media competence of the personality by means of humanities based on a survey of students in order to study the impact of intercultural values in the formation of personality’s media competence, as well as to determine the role of humanities in the formation of media competence. The research methods are as follows: comparative analysis; systematization; generalization; survey. Results. It has been established that the following academic disciplines have the greatest influence in the process of developing media competence of the personality by means of humanitarian disciplines, namely: media psychology (1403 individuals), media management and media marketing (1349 individuals), methods of collecting, processing and disseminating information (1328 individuals), intercultural communication (1328 individuals). As a result of a survey of students of higher educational institutions, it has been found that the humanities contribute to the formation of media competence of the personality and the acquisition of the skills as follows: the ability to understand, analyze and evaluate the content of media products (1474 individuals), the ability to use media for learning and socialization (1465 individuals), the ability to distinguish between distortion, misinformation and deception (1449 individuals), mastery of skills of self-presentation and social  communication with complex information world (1435 individuals) and the ability to use modern content and tools to verify and study information (1424 individuals). It has been established that the results of the stage of the experimental research have revealed an insufficient level of development of students’ media competence, highlighting their main media preferences as value orientations in the media space.