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In the present paper, the author tries to know people’s Psychological and business behavior of customers while they go for shopping, for this he has conduct a survey by dividing customers into four different groups: female above 30 years, male above 30 years, female below 30 years and male below 30 years. The author thinks that the study will help the businessmen to boom their income because it will help them to maintain good relation with customers and provide them better service. The results also expressed with column chart which help oneself to understand in better way. The study has been conducted in small cities area so the author feels that this study helps to understand customer’s psychology in better way and could be a key changer in business in their areas.
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