Outsourcing and business competitive advantage.

Abstract

Competitive advantage is the most significant task in business management. Until the sixties of the twentieth century, companies developed almost all activities and processes internally, without resorting to external suppliers, following the Fordist production model. This model no longer responded to the new scenarios driven by globalization, digital technologies and strong market competition since the 1970s. The changes in the environment forced companies to change organizational models and more efficient strategies. One of these strategies was outsourcing (subcontracting). A legal figure that evolved at great speed in different economies of the world, from the outsourcing of auxiliary and complementary activities and processes to strategic outsourcing (since the 2000s), leading to the achievement of competitive advantages for the user business organizations. The main objective of the research was the analysis and proposal of strategic outsourcing, in its modalities of Business Process Outsourcing (BPO) or Knowledge Process Outsourcing (KPO) in the competitive advantage of business organizations. This is a legal-formal or dogmatic study, under the qualitative research paradigm or interpretative paradigm, using the conceptual-inductive method and the hermeneutic method, to describe and explain in depth the legal figure of outsourcing in its strategic outsourcing aspect. The results were obtained from secondary empirical sources or factual facts, from outsourcing companies (the outsourcer), which provide services at a global or international level, information from the doctrine, as well as from doctoral thesis.