Slow Halal Food as Puller Destination in Lake Toba

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Nurintan Asyiah Siregar, Elfindri , Sari Lenggogeni , Neng Kamarni


Muslim consumers in the world make halal their way of life. The rate of increase in the Muslim population impacts the consumption of halal food. This study aims to observe slow halal food in the Lake Toba tourism area and ways to increase the acceptance of Halal products from non- Muslim societies. The approach is based on observation of the business environment of the Halal food industry, online research, and analysis of papers in journals. The findings show that although the Lake Toba region has fewer Muslims, the market share for Halal food is high. Muslim populations throughout the world have overgrown, so the need for tourism products and services must be able to adjust to the needs of a Moslem. According to Islamic culture, sharia-compliant holiday packages, such as Halal food, hotel rooms that provide directions or have qibla direction signs placed on the ceiling, and worship equipment. Although Muslims contribute to one of the most famous tourist markets globally, the concern for Halal-focused tourism has not been stated. Therefore, a framework for presenting the Halal perspective needs to provide an overview of the Halal tourism market in Indonesia. The study results are expected to provide some guidelines to the Muslim visitors who come to Lake Toba.

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