STRATEGIC IMPROVEMENT PLAN AND QUALITY FOR URBAN TRANSPORTATION IN THE CANTON OF GUALACEO 2022

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Ing. Pablo Agustín Ulloa Rodas, Ing. Gustavo Javier Aguilar Miranda, Ing. Juan Carlos Alarcón Gavilanes Phd, Ing. Ronald Stebeen Rivera Coloma

Abstract

The objective of the study is to propose a Strategic Plan for Improvements for Urban Transport in the Gualaceo Canton. This plan involves the development of several strategies and sub-strategies to improve the quality of service of urban public transport in the Gualaceo canton. The research work had a quantitative approach, descriptive type and its design of non-experimental character with cross-section, the methods were used, inductive, deductive and systemic. For the collection of information, survey and interviews were used as an instrument the questionnaire that met the qualities of validity and reliability. A total of 392 surveys were conducted among urban transport users with different age ranges. Two interviews, one focused on transport planners belonging to the  Municipality of the Gualaceo canton and another on drivers belonging to the urban public transport company. Through the survey and interviews it became clear what types of strategy to propose.  It is concluded that the strategies must be applied in the short, medium and long term if the service is to be improved. The strategies to be applied are improvement in the payment system, improvement in security, improvement of accessibility, route planning, improvement of punctuality, comfort. The validity of these strategies was proven through research and effective application carried out in other municipalities of Ecuador.

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